Hotel demand up, supply on the way



Independent reports have sprung up throughout the metro area, all citing the need for more hotels. Developers have shown they don’t need to be told twice. Several new applications have been filed for key locations in Roswell and Dunwoody.

One of the most intriguing is an application for a 120-room boutique hotel off Roswell’s iconic Canton Street. Roswell is one of the area’s premier wedding and events destinations. On any given weekend, young ladies and gentleman in tuxedos and dresses can be seen celebrating up and down the locally renowned Canton Street.

Then they go stay at either the Doubletree at Ga. 400 or in Alpharetta. Roswell Inc Director Steve Stroud said an independent study has shown a significant need for more hotels in Roswell.

The developer has assembled three parcels behind the Gate City Brewery that include a Wells Fargo, a parking lot, and an old building housing small retail shops. The new hotel would include an events facility, a rooftop bar and would retain the Wells Fargo in a new location.

“Roswell is such an incredible market for a boutique hotel. We have created a strategic alliance with the city, Roswell Inc. and the Downtown Development Authority to bring this unique project to the historic district,” said Kevin Bryant, one of the partners in Canton Place Development, the group looking to develop the hotel. “Canton Street has become such an iconic environment for hospitality, and we feel the hotel will add to the allure of Roswell as a destination.”

It would also include an underground parking deck for patrons, and would offer 50 new parking spaces for public use. Bryant said the door is open if the city wants to add another level of parking dedicated for public use.

Lack of nearby parking on Canton Street has been an issue the city has been grappling with for years.

If approved, the hotel, being designed by Randall-Paulson Architects and Gray Reese Architects, could put shovels in the ground as early as this fall.

Dunwoody is looking at two large hotels. The first would be on the site of a vacant bank building at the southeastern corner of Perimeter Center East and Ashford-Dunwoody Road. It would be a 200-room hotel rising about 12 stories above a site that would also include 60,000 square feet of retail and restaurant space.

Three multi-story buildings would rise up along the roads, all surrounding a parking deck.

This hotel would be a stone’s throw away from a 10-story Marriott hotel that has been proposed between Perimeter Mall and the Dunwoody MARTA station.

Construction is well under way for a hotel in the Avalon development in Alpharetta.

This will be a luxury 330-room hotel that will connect to a much-needed 65,000-square-foot Alpharetta Conference Center. This hotel will be a member of the Autograph Collection Hotels by Marriott.

The large conference center will be the first of its size in Alpharetta. It will have a 12,500-square-foot exhibit hall, 10,000-square-foot ballroom with six salons, meeting rooms, an executive board room, a reception area and outdoor venues.

Office buildings have been going up fast in both Dunwoody and Alpharetta. As they have, the need for more hotel space has increased.

In Dunwoody and Sandy Springs, several high-rise campuses are under construction including the State Farm regional headquarters and the Mercedes-Benz North American Headquarters.

In Alpharetta, several new tech office campuses and mixed-use developments have been proposed. And within Avalon and right next to the new hotel is a high-rise development that will be anchored by Mircrosoft.

While Roswell does not have the office footprint other cities do, it has a very healthy tourism industry. According to a 2015 report, tourism in Roswell is a $91 million a year industry.

Hotels are big revenue-generators for cities. In addition to the property and business taxes they pay, cities collect an excise hotel/motel tax. For Dunwoody, last year that amount was well over $1 million. With reports coming out showing the need for more hotels, it’s no wonder these projects around the metro area are moving so quickly.

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